D-Fenders to wear first jersey advertisement
The D-Fenders announced a jersey sponsorship on Friday with MGM Resorts International.
The NBA has long considered adding advertisements to jerseys. The D-League is often used as a proof of concept for the NBA.
The Lakers’ D-League affiliate will wear the MGM Resorts International Logo on the front of the team’s jerseys this season.
“The D-Fenders new jersey sponsorship is a progressive and exciting addition to the already renowned partnership between the Lakers organization and MGM Resorts,†said D-Fenders President and chief executive Joey Buss. “We are looking forward to having a strong finish to our season and highlighting MGM Resorts in the process.â€
MGM Resorts has had a long partnership with the Lakers, hosting a preseason game in Las Vegas annually and sponsoring the “Big Shot Jackpot†throughout the season.
“We are incredibly excited to partner with the D-Fenders and to have this level of presence throughout their season,†said VP of Brand Strategy and Advertising, Scott Voeller. “Our partnership with the Los Angeles Lakers organization is a program we greatly value, and we hope we will continue to find new and exciting ways to grow our relationship.â€
While the NBA isn’t ready yet for advertisements on jerseys, the D-Fenders might be providing a glimpse of what the future holds in the big league.
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Email Eric Pincus at [email protected] and follow him on Twitter @EricPincus.
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