ORANGE COAST TO HOST SECOND ANNUAL OC LOOK PARTY BENEFITTING THE DREAM GUILD OF THE

Newport Beach, CA – Is it the shoes and designer fashions one wears or the good deeds one does that defines personal style? The answer lies in the August issue of Orange Coast magazine, where fifteen of Orange County’s style arbiters will be awarded the coveted OC Look honor.

Orange Coast will reveal the 2009 OC Look winners prior to the August issue being released at the second annual OC Look Party benefiting the Dream Guild of the Orange County Chapter of the Juvenile Diabetes Research Foundation on Wednesday, July 29 to be held at an exquisite private residence in Pelican Hill.

“There are so many people in Orange County with great personal style,� said Lisa Jackson, Director of Marketing for Orange Coast. Adding, “This year we really looked at the whole picture when it came to choosing the winners – accomplishments, clothes, looks, the works. In addition to the winners of OC LOOK, the stars of the evening are the members of The Dream Guild - Juvenile Diabetes Research Foundation who have made such a difference to kids living with diabetes. Giving to others is always in style.�

About the OC LOOK party:

Having raised over $10,000 at last year’s sold-out event, Orange Coast and JDRF are hoping to garner the same level of support and revelry this year. Tickets to attend the 2009 OC Look Party are $25 each and can be purchased by calling the JDRF office at 949.553.0363.

In addition to unveiling Orange Coast’s 15 OC Look honorees for 2009, the evening will include all kinds of entertainment for the more than 250 expected guests. An evening full of style & fashion, attendees will be treated to beauty bars, signature cocktails, and the amazing culinary talents of Il Fornaio Catering.

Each 2009 OC LOOK winner will be featured in a special section appearing in the August 2009 issue of Orange Coast (on newsstands July 31, 2009).

The 2009 OC Look Partywill be held at a luxurious contemporary, custom estate in Pelican Hill featuring with magnificent views of Catalina, the ocean and Newport Harbor. Guests will have the opportunity to explore and enjoy the indoor basketball court, home theatre, home gym, mini ‘Ruby’s Diner’, 1100 gallon salt water aquarium, koi pond, huge back yard with pool and spa, and many more unique features of this great estate throughout the evening.

About the OC LOOK Advisory Board

The OC Look winners were selected by an advisory board, which includes such trendsetters and fashion forward individuals as: Christopher Del Castillo (MAC Cosmetics), Kacey Spies-Bruno (Montage Resorts), Michelle Pulfrey (2008 OC Look honoree and “Good Day L.A.� producer), Amy Denoon (Beach House PR), Michael Botsko (Tiffany & Co.), Michaele Hall (Neiman Marcus, Fashion Island)k and Jason Wallis (Fashion Photographer).