WORKING
Edward McLean and Doug C. Smith
THEY ARE
bedding on success.
FOR THE GUYS
Newport Beach residents Doug C. Smith, 28, and Edward McLean, 27, are
just two surfers trying to make a living.
They never thought they would do it by selling bedding, though.
But six months ago, the former neighbors founded Dean Miller Hawaiian
Island Prints, a company that specializes in Hawaiian-style comforters
and pillowcases.
“The whole company started as us trying to make bedding for ourselves,”
Smith said. “You try to find bedding for guys and there’s nothing out
there. You have two choices: solids or geometrical patterns.”
Nearly three years ago, McLean, who is an avid surfer, wanted
Hawaiian-style bedding. He went to a fabric store, pinned some stuff
together and took it to a dry cleaners to get it sewed up.
Friends and visitors loved his creations. But McLean, who was working as
a corporate trainer for bartenders and traveling a lot, just didn’t have
the time to pursue the business.
That’s where Smith came in.
YIN AND YANG
Smith and McLean had been neighbors in Newport Beach five years ago. They
maintained their friendship, which was largely fueled by their mutual
interest in surfing and other water activities.
McLean describes himself as the “ideas” end of the partnership. Smith, on
the other hand, is the one that makes things happen.
“It’s a yin-yang kind of thing,” Smith said.
One class away from his MBA at Chapman University, Smith said he’s always
intended to go into business on his own. He describes it as an
“entrepreneurial spirit,” but others might call it a “problem with
authority,” Smith jokes.
They launched the company in January and began marketing their product
two months ago.
The bedding comes in 14 different brightly colored designs and varying
patterns of surfboards, Hawaiian and Polynesian motifs and other symbols
of surf culture.
Smith and McLean, of course, use their own product at home. Smith prefers
blue dancing hula girls to McLean’s more wholesome red surfboards. Both
of these patterns are limited edition, a unique characteristic of the
business.
In Newport Beach, their products are sold exclusively at Kayak’s in the
Westcliff Plaza. The bedding is also marketed over the Internet.
WHO IS DEAN MILLER?
McLean and Smith hit on the name Dean Miller while surfing in Kauai.
Locals there told them of the Hawaiian legend.
And although McLean and Smith repeat the legend often, they won’t attest
to its truth or validity, they said.
Miller, it was rumored, lived in the majestic beauty of Kauai’s rain
forest. He hunted wild boar, fished the awesome ocean, surfed the mighty
waves and bathed in the breathtaking waterfalls.
But the clincher for Smith and McLean is that Miller reportedly slept on
a bed of Hawaiian flowers. It was the perfect name for their product.
SURFER LIFESTYLE
It’s a great time to market the surfer lifestyle, Smith said, citing the
success of industry giants such as Quiksilver.
Smith himself tries to surf everyday and also enjoys body surfing,
fishing, snorkeling and kayaking.
Lately, Smith’s life has been consumed by the business. He works 18-hour
days and hasn’t had a day off in three months, he said.
Still Smith and McLean don’t exude corporate culture. Dressed in surf
T-shirts, shorts and sandals, they look more like poster boys for the
surf culture than the Small Business Administration.
Asked how it makes him feel to have people buy something they created, a
tanned and blond McLean, who has a habit of winking a lot, said “Stoked.”
Smith offers a different take on it.
“My parents are just pleased I have a job,” he said.
For more information on Dean Miller Bedding, visit their Web site at
deanmillerprints.com or call (949)497-8425.
-- Elise Gee
-- Photo by Eric Santucci
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