Ad veteran named director of business development

COSTA MESA — NADAguides.com, a Costa Mesa-based publisher of vehicle pricing and information, announced Skip Esch as the company’s new director of business development, PR Newswire reported on Monday.

Esch, an automative advertising and business development veteran, has 23 years of experience in print, Internet, cable TV and market data. At NADAguides Esch will oversee all facets of business development, including overall strategy, identifying and entering new market segments and managing the existing client base.

Before joining NADAguides, Mr. Esch spent 10 years in automotive sales management with E.W. Scripps, Tribune and Knight-Ridder. He also served as automotive sales manager at the Philadelphia Inquirer and local automotive sales strategy and dealer products director for AOL.

NADAguides publishes pricing and information for new and used cars, classic automobiles, motorcycles, boats, RVs and manufactured homes.

Imran Vittachi