Because Duff Goldmanâs O.C. customers kept asking, he opened another Duffâs Cakemix shop in Irvine
If youâre an O.C. resident who likes the TV show âAce of Cakes,â or even if you just like cake, youâll be happy to know that pastry wizard Duff Goldman just opened a shop in Irvine.
Goldman is best known for using everything from blowtorches to saws to build over-the-top cakes (a life-size elephant, a giant box of crayons) on his popular Food Network show, which ran from 2006 to 2011.
On Monday, he opened the Irvine Spetcrum location, the first Duffâs Cakemix in Orange County. He has four others the L.A. area.
If youâve ever been to a Color Me Mine studio, the shop looks like that, only with baked goods instead of ceramics.
You pick a pre-baked cupcake or cake (chocolate or Funfetti), your icing (buttercream or fondant) and your toppings. Bins of tools, from molds to piping bags, are at your disposal. When your cake is decorated, you can take it home â or just eat it there.
Duff recently moved to a new house in Topanga Canyon.
âItâs awesome, an old A frame,â he said, adding that heâs building a greenhouse. âMe and my wife are pretty earthy, just hippies, like, hippie rednecks.â
Duff asked Johnna Colbry. who he met on Tinder, to marry him by tying a piece of butcher twine around her ring finger. They wed last year among the T-Rexes at the Natural History Museum in Los Angeles. Goldman made five cakes for the occasion. One hung from the ceiling. Another was made of meat, with a mashed potato frosting.
Colbry is a fiber artist.
âShe is really well put together,â he said. âSheâs stylish and beautiful. Sheâs amazing. Sheâs an angel. And Iâm like a troglodyte.â
But she likes cake. And Goldman says they are cut from the same creative cloth.
In high school, he dabbled in graffiti art and metal sculpture and wanted to train to become a pastry chef after graduation, but his parents were leery.
âThey said, âGo to college. Itâs good for ya.â â
So Goldman graduated from University of Maryland with degrees in history and philosophy â and then enrolled at the Culinary Institute of America in California.
In 2002, he opened Charm City Cakes in Baltimore with some of his artist friends. And they started cranking out some crazy cakes.
The Food Network eventually came knocking, and âAce of Cakesâ began airing in 2006. It lasted 10 seasons, wrapping up in 2011, about the time he opened Charm City Cakes West in Los Angeles.
The baker said a career highlight might be making a life-size, spinning R2-D2 cake for George Lucas.
âThat was really cool,â he said.
Cakes have made Duff millions, but he keeps it low key. He plays bass in an Elvis tribute band and the chef-led cover band Foie Grock. And he and his wife road tripped to national parks for their honeymoon.
âI drive a pick up truck, and I donât own a tie,â he said. âI spend my money on travel, thatâs it. Weâre not into, like, things.â
He is into work.
A new season of âBuddy Vs. Duffâ (with baker Buddy Valastro) airs in a couple of weeks. He also hosts and judges âKids Baking Championshipâ with actress Valerie Bertinelli. And heâs filming season two of âDuff Takes the Cake.â
âWeâre trying to do charity events, feel good stuff,â he says. âRich people can afford cakes; we like making cakes for people who can really use one.â
For a recent episode, he made a cake for an LAPD vs. LAFD barbecue battle.
The idea to start a cake decorating studio came to him when he was doing a kids event. He put blank cakes in front of each kidâs chair. No directions were given. The parents were ordered to stand back.
âEverybody had a blast,â he says. âI was like, âMan, this would be a really good store.â
The first Duffâs Cakemix opened on Melrose in West Hollywood in 2012.
âThe coolest thing is weâre all sucked into our phones all the time, you know, and the kids will have their phones out, but only to find reference material,â he says. âTheyâre getting dirty, and theyâre making stuff. Itâs really cool watching their facial expressions when they leave. I know that look because I have that look all the time: âI canât believe I pulled it off!â â
The Cakemix shops are not just for kids though. Companies like Netflix and Snapchat have gone there for team-building events.
âKeeping up with the Kardashiansâ has filmed at the West Hollywood studio, so has âJimmy Kimmel Live!â Katy Perry shot her music video âBirthday Cakeâ there (for which his team made 70 cakes). Model Chrissy Teigen is a regular. And Justin Bieber has popped in.
Goldman said he decided to go to Orange County because Orange County was coming to him â sometimes by the party busload.
âAnd I got a lot of friends and family in Orange County, and theyâre all, âWe donât want to drive all the way to Hollywood,ââ he said.
The Irvine Spectrum location is bright and upbeat with Top 40 tunes playing.
I asked Goldman if he ever thought that his baking skills would rocket him to celebrity status.
âYou know how there are D-List celebrities?â he said. âIâm like a waiting-list celebrity.â
So are there any big names he would like to make a cake for, but has yet to get an invite?
âIâd love to make a cake for all the folks up on the International Space Station,â he said. âIâd like to bring it to them. Maybe Elon will send me up there.â
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