Obama's second inauguration will be a lower-key affair

By Kathleen Hennessey, Washington Bureau

Jan. 18, 2013 12 AM PT

WASHINGTON — It’s said that a first inauguration is like a wedding, a giddy celebration fueled by fresh possibility, infatuation and promise. The second is an anniversary, marked with nostalgia, clear-eyed expectations, maybe even a shrug.

The truism certainly holds for the Bridezilla-worthy bash that was Barack Obama’s first inauguration four years ago (Michelle Obama even wore white) and the quieter, nice-dinner-out vibe of the second version that begins this weekend.

All the pomp is still on the inaugural bill — the poet, the speech, the parade, the balls. But the planning committee has turned it down a few notches.

Instead of 10 official balls, the Obamas will attend two very large ones. There will be no whistle-stop train tour delivering the guest of honor to Washington, or battery of celebrities headlining a concert at the Lincoln Memorial. The official festivities begin Saturday with a national day of service; the inauguration theme is a decidedly un-Obama-centric “Our people, our future.”

The lower key is intentional, arguably unavoidable. Second inaugurals never capture the energy of the first. There’s little point in trying to match the first inauguration of the first African American president, even if his second swearing-in is also unprecedented. And then there’s the economic slump.

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“We want to be mindful of the economic times,” said Aoife McCarthy, spokeswoman for the Presidential Inaugural Committee.

The calendar has also conspired to undermine the drama. Because Jan. 20 falls on a Sunday, tradition dictates that Obama takes the oath that day in a private ceremony at the White House. The public ceremony Monday on the Capitol steps will be a bit of theater.

To be sure, there will be plenty of parties and politicos. Celebrities are flooding into Washington to headline balls. (Beyonce, James Taylor and Kelly Clarkson will perform at the ceremony.) Democratic groups hope to rake in cash. Donors are coming to call in their chits. Volunteers and supporters are keen on taking a victory lap.

Still, no one is expecting 1.8 million people to fill the National Mall again. Hotel rooms were still available this week. Some Washingtonians hoping to make a pretty penny renting out their homes have been disappointed. One of the unofficial balls — the Green Ball for the environmentalist crowd — offered discounted tickets on Groupon.

The White House, too, seems to be approaching the inauguration as more of a brief interlude for music and messaging than the start of a second term. For all practical purposes, that is well underway. Obama laid down his marker in his first big battle ahead, raising the debt ceiling, on Monday. On Wednesday, he announced his first policy priority — measures intended to reduce gun violence.

“Normally you win reelection and you have a few months for reflection,” said one administration official. “In our case, we had one day off, and then on Thursday we were running again.”

Jay Carney, the White House press secretary, jokingly referred to the swearing-in as a “piece of business to take care of.”

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One White House aide has been very focused, however. Obama speechwriter Jon Favreau has worked on the inaugural address for weeks, working from the president’s hand-written drafts on yellow notepads. The White House has been mum on details, but presidential historian H.W. Brands notes there really is only one theme it can take.

“You have to sort of summarize and justify your first term, even as you say more work needs to be done. And that’s basically the theme of all second inaugural addresses,” said Brands, who met with Obama last week as part of a small group of historians the president has periodically invited to off-the-record discussions at the White House.

Aside from the speech, Obama’s inauguration is finding ways to reinforce his first-term highlights. Visitors may be invited to attend “policy briefings” on administration priorities. Organizers have assembled a committee of “citizen co-chairs,” including many who benefited from the president’s policies.

The list includes a laid-off autoworker from Ohio who went back to work after the federal bailout of auto companies, and Erica Chain, a San Franciscan who was diagnosed with a brain tumor and obtained insurance coverage through a government program created by the new healthcare law.

“I feel so passionate about the mission,” she said. “To get the four more years was what we were all working for.”

That enthusiasm hasn’t quite spilled over to the big-money donors.

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On Thursday, fundraisers still scrambled to reach their $50-million goal for the Presidential Inaugural Committee, which pays for all of the official events except the $1.2-million swearing-in. A joint congressional committee pays for that. (The inaugural committee raised $53.2 million in 2009.)

“We’re not there yet, but we’re getting closer,” said one top Democrat involved in the effort.

In another change, Obama allowed the inaugural committee to collect corporate contributions. And the committee won’t disclose the size of each donation until April. Some groups have complained about a lack of transparency.

Such are the compromises that can take the bloom off a president. At a second inauguration, like a second term, hope is replaced by reality, said Brands.

“There’s no honeymoon anymore.”

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Matea Gold and Christi Parsons in the Washington bureau contributed to this report.