Larry H. Parker, auto accident and personal injury attorney, dies at 75

Larry H. Parker, Southern California’s widely known auto accident and personal injury attorney, has died, his family confirmed to The Times on Friday. He was 75.

The late attorney’s son Justin Parker confirmed his father’s death and said the family did not have further comment at this time. The date and circumstances of his death have not been disclosed.

The 1973 Southwestern Law School graduate’s face was on billboards along Los Angeles’ streets and freeways, but what solidified the Long Beach-based attorney and his firm in people’s minds were his daytime television commercials.

Name any kind of auto accident and Parker would come in pledging his commitment to viewers and firmly stating, while pointing his finger at the screen, “We’ll fight for you.� The commercials have been running for more than 40 years.

Parker chose to star in his own ads instead of hiring an actor.

“I wanted the consumer to see someone who cares about their rights,� he told The Times in 1995. “They’re seeing me, the real guy.�

Parker graduated cum laude from Cal State Los Angeles in 1970 with a psychology degree, according to his LinkedIn profile. He was issued his license from the State Bar of California in March 1973.

In the last five decades, Parker’s firm has successfully represented more than 100,000 clients, recovering $2 billion in compensation, according to its website.

The firm has more than 100 attorneys, paralegals and staff, and offices in Long Beach, Los Angeles, Riverside, Orange, Fresno and Bakersfield, as well as Phoenix and Tucson.