latimes.com Redesign Unveiled
LOS ANGELES, CA, August 13, 2009 -- The Los Angeles Times today revealed a site redesign aimed at capitalizing on unparalleled online growth and emblematic of ongoing editorial and business strategy implementation which made latimes.com the fastest-growing top newspaper site June 2008-June 2009.*
“The new latimes.com is representative of the changes we’ve made to create an around-the-clock, integrated newsroom armed with the tools that ensure immediacy, feed the Web, mobile devices and social media, and supplements our print edition,†said Times Editor Russ Stanton. “We’re looking forward to hearing from our readers and hope we’ve created an environment that enables them to better connect with our journalism.â€
Driving latimes.com traffic are multimedia editorial endeavors such as the Pulitzer Prize-winning Big Burn series, ongoing Mexico Under Siege reporting and recent Problem Nurses investigative coverage undertaken with ProPublica, along with more than 40 blogs including the popular LA Now dedicated to local breaking news. In addition, The Times comprehensive entertainment coverage spanning Hollywood, the media business, culture and celebrity draws users around the globe, while ambitious and interactive databases such as Mapping L.A. and California School Guide, providing test scores, demographics and reader comments about California’s schools, are a vital information source for Southern Californians.
“More than ever, latimes.com is poised to connect our influential readers to advertisers,†said Los Angeles Times Vice President, Digital Sales Juliana Jaoudi. “This new platform enables increased innovation and creativity, while also delivering larger and more flexible ad units ‘above the fold’.â€
Streamlined, user-friendly navigation and clean aesthetics are combined with content aggregation and rating and ranking capabilities designed to cultivate reader engagement and increase retention.
“This new site enables us to better present the full depth and breadth of news and information available at latimes.com,†said Meredith Artley, Times Managing Editor, Online. “Our growing and diverse readership is served extremely well by combining greater accessibility and The Times editorial excellence.â€
* Source: Neilsen NetView - 13 month page view and unique visitor consecutive monthly trends from June 2008 - June 2009. Top newspaper websites referenced are those that have appeared in the top five ranking during that timeframe.
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About the Los Angeles Times
The Los Angeles Times (latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2 million and 3 million on Sunday, and a combined print and interactive localy weekly audience of 4.5 million. The fast-growing latimes.com draws over 10 million unique visitors monthly.
The Los Angeles Times Media Group businesses and affiliates also include The Envelope (https://www.theenvelope.com), Times Community Newspapers, LA, Los Angeles Times Magazine (https://latimes.com/magazine), Brand X (https://thisisbrandx.com), Hoy (https://vivelohoy.com), and California Community News and – combined with the flagship Los Angeles Times - reach approximately 5.9 million or 44% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Times has been covering Southern California for over 127 years and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at https://latimes.com/mediacenter.
Contact:
Nancy Sullivan | Los Angeles Times | 213-237-6160 | [email protected]
