Photos: John Eshaya tees comfy in new digs

Actress and fashion designer Nicole Richie: “He really knows how to design jeans that are comfortable and fit a woman’s body.”   (Kirk McKoy / Los Angeles Times)

“I want to create this hub where people come in and hang out,” Eshaya says. “It’s small and cool, not corporate and a machine. It’s what L.A. is about, I think.”   (Kirk McKoy / Los Angeles Times)

The super-soft finish of Eshaya’s T-shirts and sweat shirts, a brand trademark, was initially the result of a mix-up at the dye house that he begged them to repeat.   (Kirk McKoy / Los Angeles Times)

“My whole concept is soft and comfortable; I want [every piece] to be your favorite,” says Eshaya.  (Kirk McKoy / Los Angeles Times)

The store also features fabric sculptures of teddy bears ($300-$600) by Los Angeles-based artist Brian Schetzsle and framed prints by local photographer Nick Farrell ($600).   (Kirk McKoy / Los Angeles Times)

“I love that the label combines classic cuts and comfort with stylish and modern design elements,” says actress Jessica Biel.  (Kirk McKoy / Los Angeles Times)

The flagship store also carries vintage designer accessories by Chanel, Manolo Blahnik and Eshaya’s sister Juliana, who runs the boutique.   (Kirk McKoy / Los Angeles Times)

The boutique houses Eshaya’s Jet collection, his home art collections and vintage designer accessories.  (Kirk McKoy / Los Angeles Times)

A second U.S. location is slated for Malibu by the end of the year.  (Kirk McKoy / Los Angeles Times)