Viral video: 'Carrie' prank has coffee shop customers shrieking - Los Angeles Times
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Viral video: ‘Carrie’ prank has coffee shop customers shrieking

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Let’s get the fine print out of the way: Yes, this YouTube video is a crafty little piece of marketing for the remake of “Carrie.†And some suits have no doubt been paid wads of cash to get viewers to do what we’re doing right now -- passing this along.

Have we covered everything?

Great, now, let’s get to it: Check out the video of this elaborately choreographed stunt that took place at a West Village coffee shop, ‘sNice Cafe.

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What happens next is intended to conjure up the supernaturally gifted young woman in “Carrie.†(We won’t say any more, so you can enjoy it all for yourself.)

A hidden camera captures the reactions to the telekinetic freak-out, and they are, in a word, priceless. (Assuming, you know, that they aren’t all actors themselves.)

“What if telekinesis was real? How would you react? Our hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event,†the video’s information page says.

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The video was posted online Monday and is rapidly closing in on 4 million views. Nicely done, movie marketers!

In the past, some movies have gotten a bad rap -- or worse, hardly any attention at all -- for trying too hard to create a viral video and online buzz.

The geniuses behind this video smartly let viewers in on the prank, and offer a bit of the behind-the-curtain magic involved with bringing a movie such as “Carrie†to life.

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I already planned on seeing the “Carrie†remake when it opens Oct. 18. Now I want to see it even more. How about you?

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