Stance socks make a fast break for fame on NBA players’ feet
Stance’s fashion-brand approach of employing seasonal inspirations and designer collaborations has made the label a hit in the lifestyle arena. It makes performance socks for runners, golfers and others.
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Aaron Hennings, co-founder and chief creative officer of Stance, looks through socks at the company’s San Clemente office.
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Stance has gone from start-up to the NBA’s official on-court sock in a few short years.
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Clarke Miyasaki, left, Aaron Hennings, Jeff Kearl and John Wilson confer at Stance’s San Clemente office, surrounded by the company’s socks.
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Avi Cohen tends to a Lonati circular knitting machine, which can knit a pair of prototype socks in eight minutes.
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Stance’s SHRED Lab (Sock Hosiery Research Engineering and Development) includes machines that test and measure the fit and durability of Stance’s (and its competitors’) socks.
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Randy Sheckler, director of global quality assurance and testing, shows a sock on a size 22 fit form in Stance’s SHRED Lab.
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Aaron Hennings, second from left, co-founder and chief creative officer of Stance, works with Brandon Christensen, left, a senior designer, on a design.
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Amenities at Stance’s San Clemente headquarters include a basketball court, an in-house chef and a personal trainer.
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Brandon Christensen, senior designer, skateboards at Stance’s skate bowl while taking an encouraged break from designing at the San Clemente office.
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Stance employees play ping pong during an encouraged break from work.
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A variety of Stance socks are displayed at the company’s test retail space.
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Socks from Stance’s NBA collection. The National Basketball Assn. has made Stance the league’s official on-court sock for the 2015-2016 season, which tips off Oct. 27.
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Four of the five co-founders of Stance, from left, Ryan Kingman, Jeff Kearl, Aaron Hennings and John Wilson. (Not pictured is co-founder Taylor Shupe.)
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