‘Good Morning America’ wins season for first time in two decades
“Good Morning America†has been regularly beating NBC’s long-dominant “Today†in morning show ratings for a while now, and that streak has finally put the ABC show on top for the season.
On Friday, ABC announced that “GMA†was the No. 1 morning show for the 2012-13 TV season, beating “Today†in total viewers and in the key adult demographic. It’s the first time “GMA†has been No. 1 in 19 years.
“GMA,†which has received a boost from the likability and medical travails of co-anchor Robin Roberts, averaged 5.3 million viewers last season. By comparison, second-ranked “Today†averaged 4.6 million. It’s the widest margin “GMA†has had over “Today†since at least 1991, when Nielsen’s electronic database began.
PHOTOS: Cable versus broadcast ratings
It’s the third straight year of growth for the ABC morning show, which saw its audience grow by 9% over last season.
“Today’s†run atop the morning show ratings heap came to an end in April 2012, and though it returned to the top a few times after that, “GMA†has consistently beaten it the last 51 weeks.
Third-ranked “CBS This Morning†averaged just 2.7 million viewers during the season.
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