NBC orders 24/7 reality show ‘The Million Second Quiz’

Got a million seconds to spare for NBC? No, the network isn’t giving “The Voice� more airtime. But it would like to find another ratings hit, so it has ordered a new reality/quiz show: “The Million Second Quiz.�

With “Ready for Love,� the Eva Longoria-produced dating show, pretty much dead on arrival, the peacock network has moved its sights on its next competition series. “The Million Second Quiz� is a 24/7 live competition series spanning 12 days in which contestants are quizzed on trivia -- it’s meant to test their endurance as much as their knowledge.

The show will air in prime time live from a Manhattan-based “gigantic hourglass shaped structure,� according to the news release, which also serves as the contestants’ living space.

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NBC is dubbing it the “first fully convergent television experience.� With the show on a 24/7 clock, local stations will be able to interact with contestants live throughout the day; and viewers at home will be able to play along at home in real time -- and possibly win a spot on the show.

“The Million Second Quiz is a genre-redefining spectacle,� said Paul Telegdy, the network’s president of alternative and late-night programming, in a statement. “It is a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience.… [I]t embraces technology’s ability to allow everyone in America to actively participate and compete in a way that has never been done.�

At stake is up to $10 million.

“The Million Second Quiz� will roll out this fall.

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