âThe Big Bang Theoryâ finale: The end of an era in TV programming?
It doesnât take a rocket scientist â or geeky physicists, for that matter â to realize that the conclusion of âThe Big Bang Theory,â the most-watched comedy on television and a centerpiece of one of TVâs most profitable nights, is a blow to CBS. The network had been bolstered by the prime-time powerhouse for the better part of a decade.
But the end of the series, which wraps its 12-season run Thursday, has raised another question: Is âThe Big Bang Theoryâ the last of its kind? A relic of a departed era of television when a mainstream sitcom could command a massive audience?
While the Twitterverse has been in full theatrics over HBOâs fantasy blockbuster âGame of Thronesâ as it too nears its end, itâs easy to overlook the significance of its more modest associate on broadcast television.
The comedy, which became TVâs longest-running multi-camera sitcom this season, has anchored Thursday nights since 2010 â consistently helping CBS maintain its standing as the most-watched network. While its ratings have receded in recent years, the show still commands an enviable audience. This season, it averaged 12.75 million total viewers (a number that rises to nearly 18 million when delayed viewing over a week is factored in), according to Nielsen â and itâs expected to wrap its run near the top of the ratings.
Thatâs a notable run against the backdrop of declining ratings, shifting viewing habits and a saturation of content as the streaming era settles into place.
âItâs bittersweet,â said Kelly Kahl, the president of CBS Entertainment, who was the head of scheduling when âThe Big Bang Theoryâ launched. âWeâre heading to a conclusion of a landscape-altering show; a show that means a lot. I think itâs more than a CBS thing. Itâs a network television thing. It was a monster hit for network television â for television in general ⌠you take it for granted that the audience will be there for you week after week.â
The series was cocreated by Chuck Lorre and Bill Prady and revolves around a group of geeky physicists and their friendship with an across-the-hall neighbor (and more friends who were added through the years). The high-caliber cast is headed by Jim Parsons, Johnny Galecki, Kaley Cuoco, Simon Helberg, Kunal Nayyar, Mayim Bialik and Melissa Rauch.
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Thereâs little debate that achieving such a caliber of success is harder in the current TV boom, but declaring the extinction of a smash broadcast comedy is a dubious distinction that has plagued the genre since the likes of âFriendsâ and âEverybody Loves Raymondâ went off the air. While itâs become increasingly difficult for networks to create shows with massive live viewership, there are occasions when things pop (i.e. the blockbuster ratings for the opening episode of last yearâs revival of âRoseanneâ).
âIt will be difficult for any show to be as popular â in sheer numbers â as âBig Bangâ was ⌠or as âFriendsâ was or âSeinfeldâ was or âCheersâ was,â said Tom Nunan, former president of NBC Studios and UPN and now a lecturer at the UCLA School of Theater, Film and Television. âThose numbers, because of the lack of choices in entertainment at the time, are hard to match anymore, because of the variety of distribution platforms and the competition people have for various forms of entertainment.â
The reliable success of âBig Bangâ made it a key profit-maker for CBS and Warner Bros., the studio that produces the series. On its own, the show brought in $125 million to $150 million in ad revenue per season for CBS.
And its syndication revenue has reportedly generated more than $1 billion for Warner Bros. Television. With close to 300 episodes in its library, âBig Bangâ will likely continue to be a major source of revenue for the studio after its finale â particularly if the show hits the streaming video market. (No decision has been made about whether it will be a part of WarnerMediaâs upcoming video streaming service).
âBig Bangâ is also one of TVâs most expensive shows, with a production price tag that has escalated through the years with producer fees and cast salaries. The five main actors who have been with the series since its early days â Parsons, Galecki, Cuoco, Nayyar and Helberg â make just under $1 million an episode.
The network and the studio considered the show so important that there were talks to try to extend it. The decision to wrap things up came after Parsons, who has won four Emmys for his role, was ready to leave and pursue other projects.
I just couldnât imagine doing this show if any of the principals were not there. It just wouldnât feel right.
— Chuck Lorre
âI just couldnât imagine doing this show if any of the principals were not there,â Lorre said. âIt just wouldnât feel right.â
Or, as Prady tells it: âThereâs something truly wonderful about stopping at a point where you are still loved⌠no one wants to be Babe Ruth playing for Cleveland at the end, you know? You want to finish it as Babe Ruth playing for the Yankees.â
Steve Holland, a longtime âBig Bangâ executive producer and writer who became showrunner last season after Steve Molaro left to head up the spinoff âYoung Sheldon,â gathered to map out the finale with Molaro and Lorre once things became official. The final shot of the series, though, âhad been on their minds for at least a decade,â Holland said.
âYou can second-guess yourself to death,â said Holland, who will join âYoung Sheldonâ as an executive producer next season. âAnd in a good way, we have deadlines. You canât just sit back and second-guess forever.â
Thatâs a sentiment Lorre knows all too well. The veteran producer, whose other current credits include âMomâ and âThe Kominsky Method,â has said goodbye to shows before. Still, he said, itâs tough.
âItâs the dispersal of a family,â is how he describes it. âIâve been part of this for a long, long time. Babies have been born, thereâs been weddings and divorces â and everything imaginable that happens to a group of people over 12 years. And it becomes part of the fabric of your life. Then, for it to end ⌠itâs a little bit unfathomable.
âI think Iâm in denial. Itâs hard to wrap my head around the idea this is coming to an end. So I donât dwell on it.â
For Molaro, who was able to help shape the final episode because âYoung Sheldonâ had wrapped production, working on the showâs prequel makes the âBig Bangâ ending slightly less jarring.
âI donât want to get my movies wrong, but I believe itâs in âTurner & Hoochâ where, at the end, the dog dies but then you realize it had puppies and thatâs some consolation prize. So, in that way, I do have a puppy. A âBig Bangâ puppy.â
Final taping
On the final Tuesday of April, inside Stage 25 on the Warner Bros. lot in Burbank, reality is setting in just outside the bounds of Apartment 4A as the showâs final episode is taped.
One by one, just as in every taping, the members of the cast are introduced to enthusiastic applause from the studio audience. There are smiles, sure. But eyes are welled up with tears too. Cuocoâs. Bialikâs. Galeckiâs â enough to prompt one of the showâs makeup artists to do some touch-ups. As they scatter about before the cameras start to roll, there are hugs and selfies and a soundtrack from the audience, which shouts in unison: âWe love âThe Big Bang Theoryâ!â
Family and friends of the cast were in attendance, including Parsonâs mother and Cuocoâs father â the latter has attended every Tuesday taping of the series.
âWhen I watched the pilot, I told my daughter that Iâd be at every taping â I never imagined it would go on this long,â said Gary Cuoco, fighting back tears. âItâs been a beautiful experience. So thereâs happiness and sadness. My Tuesdays wonât be the same.â
The finality of it all lingered on the set. During one break from taping, Kaley Cuoco and Galecki climbed the audience barrier and addressed the crowd while fighting back tears: âWould you please allow us to thank you for a moment,â Galecki exclaimed. âYouâve been the best fans for 12 years.â
Ahead of the final scene taped in front of the audience (but not the episodeâs final scene), an emotional Lorre banged the clapboard and yelled, âAction!â When the final curtain call came, Green Dayâs âGood Riddance (Time of Your Life)â played over the speakers.
âItâs crazy how connected you can get to characters,â longtime viewer Brian Pereyra, a 29-year-old IT worker from Gainesville, Fla., said after the taping. âThis is an amazing experience. Being a fan of the show, I never, ever wanted to see it end. I know people say things have to end some time. Iâm of the mind-set that it can go on forever. But that may be selfish on my part. Personally, I thought it was a very satisfying ending.â
Emmy contender chat: Mayim Bialik of âThe Big Bang Theoryâ Âť
A day after filming the series finale, cast members added their handprints to the mix outside the TCL Chinese Theatre in Hollywood. And CBS has scheduled a 30-minute retrospective that will follow the season finale of âBig Bangâ prequel âYoung Sheldon.â
For what itâs worth, those involved with the show arenât convinced its conclusion signals that a certain kind of TV hit is necessarily a thing of the past. Thereâs hope that âYoung Sheldonâ will continue to grow â it currently averages 11 million total viewers; a number that climbs to 14.62 million over seven days, according to Nielsen figures. And CBS announced Wednesday that the comedy will take over the âBig Bangâ time slot next fall.
âIt would be foolish of me to say, âNo, it will never happen againâ â Iâve learned too many times over the years to never make declarative statements about what can or canât beâ said Peter Roth, president and chief content officer of Warner Bros. Television.
Because, as Lorre said, one can never predict these things.
âThe audience is fragmented, maybe because of the thousands of choices,â he said. âBut for all you and I know, somebodyâs sitting alone in their room miserable right now writing a script thatâs gonna land with the right group of actors and itâll explode into the culture. I think it would be presumptuous to assume it wonât or canât happen again. The scale might be different, because of the media landscape, but the impact could be the same or probably greater.â
Like a big bang.
âThe Big Bang Theoryâ
Where: CBS
When: 8 p.m. Thursday
Rating: TV-PG (may be unsuitable for young children)
Twitter: @villarrealy
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