While Beyonce and Chris Martin entertained at Super Bowl, Jay Z and Gwyneth Paltrow did kid duty - Los Angeles Times
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While Beyonce and Chris Martin entertained at Super Bowl, Jay Z and Gwyneth Paltrow did kid duty

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Beyonce was a little busy during Super Bowl 50 on Sunday, debuting her new song "Formation" during the halftime show — so BFF Gwyneth Paltrow did her a solid by helping out with daughter Blue Ivy.

In a luxury box, of course.

Paltrow, whose ex-husband, Coldplay frontman Chris Martin, ostensibly headlined the show, shared a pre-game shot of Blue Ivy Carter, 4, with Apple Martin, 11, rocking their "jacket game" as they walked hand-in-hand past production trailers toward the stadium.

Super Bowl 2016: Beyoncé gets the halftime win with Coldplay's blessing

#superbowl50 jacket game

A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on

Paltrow also posted a couple of key shots from halftime, notably the "Believe in Love" message that was delivered by the game's card-flipping crowd after Beyonce, Coldplay and Bruno Mars rocked the house.

 

#believeinlove it comes in all forms ¿¿¿¿

A photo posted by Gwyneth Paltrow (@gwynethpaltrow) on

Jay Z and Moses Martin, 9, were also in the sky box, but played it cooler than the girls did on social media. Even so, Us Weekly landed some snaps of the boys during the event, including Moses and his mom cheering like crazy.

Follow Christie D'Zurilla on Twitter @theCDZ and Google+. Follow the Ministry of Gossip on Twitter @LATcelebs.

MORE:

Gwyneth Paltrow explains how she and 'brother' Chris Martin have consciously uncoupled

The Super Bowl proves to be a huge platform for almost anyone with a message

Beyoncé announces 'Formation' world tour, with stop at Rose Bowl

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