Picture this: Shutterfly snaps up Kodak Gallery

Kodak Gallery users, prepare to get better acquainted with Shutterfly.

The Eastman Kodak company will probably be selling its online photo business Kodak Gallery to Shutterfly, a company that offers a similar suite of photo services including storage of pictures, sharing of pictures and, for you luddites, the printing of pictures, too.

The $23.8-million deal was announced back in March, but because Kodak is currently in bankruptcy, other bidders had until April 20 to come forward.

But no other companies spoke up, and a final bankruptcy court hearing on the deal will be held April 30, the Associated Press reports.

“We appreciate the loyalty of the Kodak Gallery customers in the U.S. and Canada who entrusted us with their photo memories,� said Pradeep Jotwani, chief marketing officer of the Eastman Kodak company, in a statement when the deal was first announced.

“We know how much they value their photos, so we will ensure that a transition is smooth and easy for them, and that their images are preserved and protected,� he added.

Kodak has also said that customers who do not want their photos transferred to Shutterfly will have the opportunity to opt out of the transition process by giving them the opportunity to retrieve their images through a free download or by purchasing DVDs of the images from Kodak Gallery.

The near completion of the deal has meant good things for Shutterfly. The company’s stock rose 5.4% to close at $30.58 on Wednesday.

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