Break out your tiny violins: The Twitter blue check purge is here
Celebrities and other VIPS across the world — including Bill Gates, the pope and Hillary Clinton — were devoid of official check marks Thursday afternoon as self-dubbed Twitter chief twit Elon Musk’s promised purge of legacy Twitter verifications came to fruition.
The purge also affected commoners such as foodies, podcasters and video game streamers, among other non-celebrities.
“Tomorrow, 4/20, we are removing legacy verified checkmarks,†the company Tweeted Wednesday. The choice of April 20 was speculated by many to be a joke by Musk, in reference to the popular marijuana-based holiday. But it was no joke.
Like NPR in the U.S., the Canadian Broadcasting Corp. is pausing use of Twitter after the social media platform labeled it ‘government-funded media.’
Musk, an ultra-rich business magnate, bought the social media giant for $44 billion last year and quickly launched a subscription service that includes a blue check mark for $8 a month. Twitter’s previous verification system, which was launched in 2009, was intended to prevent impersonations of high-profile accounts such as those of celebrities and politicians. Before Musk overhauled the site, Twitter had about 423,000 verified accounts. It is uncertain how many are left today.
A number of prominent celebrities apparently did not pay the monthly $8 fee and saw their check marks disappear Thursday. Kim Kardashian, Justin Bieber, Halle Berry, Ben Stiller, Bill Gates and many hapless journalists (including this writer) were among those famous and not-so-famous Twitter users who lost verification.
For a decade, Twitter was the premier watering hole for the chattering classes. But where does everybody go if it dries up?
Lakers star LeBron James appears to have been gifted a subscription.
“Welp guess my blue âœ”ï¸ will be gone soon cause if you know me I ain’t paying the 5,†he said in a tweet in late March, even though the monthly charge is $8.
On Thursday, his profile had a blue check, which when clicked said the following: “This account is verified because they are subscribed to Twitter Blue and verified their phone number.â€
Musk commented on a Twitter thread about James’ blue check, saying that he is “paying for a few personally.†It was unclear whether he paid for James’ subscription.
A spokesperson for James confirmed that a Twitter employee reached out to the Lakers star and said Musk was willing to give him a complimentary subscription. James did not accept the offer, the spokesperson said. James’ account still has a blue check mark.
The spokesperson declined further comment.
There is no blue check mark on the account of former President Trump, who still has more than 87 million followers on Twitter even though he long ago moved to his own social media site. But there is a check mark for the account of his son, Donald Trump Jr.
And then there is author Stephen King, who had a check mark on his account even though he posted that he did not subscribe to the Twitter service. Musk posted on King’s account Wednesday, suggesting that Musk paid for the subscription. “You’re welcome namaste,†Musk wrote.
Singer Rihanna has a check mark and so does Miley Cyrus but not Selena Gomez.
Pope Francis seems to have lost his blue check. “God’s gaze never stops with our past filled of errors, but looks with infinite confidence at what we can become,†the Pontifex account tweeted Thursday. Without a verification symbol, The Times could not verify that the account belonged to the pope.
Times staff writer Dan Woike contributed to this report.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
