Toys R Us will allow parents to reserve hot holiday toys
Even though it’s not even fall, Toys R Us Inc. is getting ready for the holidays with an array of options for cash-strapped shoppers.
The toy giant announced Wednesday a soon-to-be launched “hot toy†reservation program that will enable parents to put popular play things for their kids on hold and avoid “frantic searching in the days leading up to Christmas.â€
The complimentary service will be an option for 50 selected toys at the retailer and requires a 20% down payment. Customers get an email when their orders are ready to be picked up.
Toys R Us also touted its free layaway program, available through Halloween, along with improvements to its option enabling shoppers to purchase items online and pick them up at a Toys R Us or Babies R Us store.
The toy chain will also offer an expanding lineup of exclusive toys that include the recently unveiled $150 Tabeo tablet for children.
“We’ve been preparing all year long, and we’re ready to deliver a winning holiday season to toy shoppers as they seek to find that special gift for the children on their wish lists,†Chief Executive Jerry Storch said.
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