7-Eleven launches a private brand
Spurred by a tough economy that has more consumers searching for store-brand bargains, 7-Eleven Inc. is launching a line of private-label snack foods and treats.
The 7-Select line will begin with 32 convenience store staples, including cookies, candies, nuts, chips and beef jerky. The company, which has 7,600 stores in the U.S. and 35,000 worldwide, hopes to expand that to 180 items by spring.
Even before this year’s high-profile economic woes, private-label products had become a strong category for many food retailers, with Wal-Mart, Target and others launching or expanding their own lines.
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