NBC’s Golden Globes ratings plummet 71%
This is what happens when stars don’t come to pick up their awards.
Sunday’s Golden Globes “announcements” telecast, a one-hour version of the annual ceremony that was severely truncated and celebrity-free due to the writers strike, delivered the show’s lowest ratings in 13 years. NBC’s 9 p.m. telecast hosted by “Access Hollywood’s” Billy Bush and Nancy O’Dell averaged 5.8 million total viewers for a distant fourth-place finish in the time period and a stunning 71% dive from last year’s Globes, according to preliminary figures from Nielsen Media Research. It was the least-watched Globes since 1995, when 3.6 million watched the show on TBS. A pre-Globes “Dateline” special likewise performed poorly (5.2 million).
Clearly, viewers migrated elsewhere for the evening. Thanks in part to a healthy lead-in from the Giants and Cowboys NFL divisional playoff game, Fox’s sci-fi drama “Terminator: The Sarah Connor Chronicles” was the most-watched series debut this season (18.3 million total viewers), although the show shed 13% of its audience during the hour. On CBS, the first of three parts of the western miniseries “Comanche Moon” averaged 15.8 million viewers, the best numbers for any made-for-network movie in more than two years.
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