Ad Spending Jumps 6.3%, Led by TV Sales

Advertising spending in 2004 rose 6.3% in the U.S. from a year earlier, led by syndicated and network television sales, Nielsen Media Research said.

Syndicated TV ad sales rose 13.7%, the highest of any media, Nielsen said. Network TV and local magazines each rose 12.2%, followed by cable TV with an 11.7% increase.