Midway Games, MTV Team Up on 3 Titles
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NEW YORK — Viacom Inc.’s MTV division said Monday that it had teamed with video game maker Midway Games Inc. to market three upcoming games, sell in-game advertising and develop the soundtracks for the games.
The first title shipping under this deal, an arcade racing game called “L.A. Rush,” is expected to debut this holiday season. It will feature the crew from the MTV show “Pimp My Ride,” the companies said.
The soundtrack will contain more than 75 songs from more than 20 artists including Twista, Lil’ Kim, Big Boi and DJ Rap, the companies said.
The other two games under this deal have not been announced. Financial terms weren’t disclosed.
“MTV is a key partner in terms of overall marketing reach. Their programming truly defines pop culture worldwide,” said Midway President and Chief Executive David Zucker. “By combining forces with MTV, we ensure that great titles like ‘L.A. Rush’ get the maximum amount of exposure.”
Viacom Chairman and CEO Sumner M. Redstone owns a majority of the voting shares of both MTV and Chicago-based Midway.
Viacom shares fell 42 cents to $32.22. Midway’s shares lost 6 cents to $10.41.
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