By the Numbers
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Cable boost
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The average total viewership for NBC’s Summer Olympics coverage from Athens was more than 26 million through the first 12 days, 14% ahead of the 22.9 million who tuned in for the network’s coverage of the Sydney games in 2000. But NBC’s cable networks, which have also carried extensive Olympics programming, have benefitted as well.
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For first 11 days of Olympics coverage
USA Network
Avg. viewers pre-Olympics: 633,000
Avg. viewers for Olympics: 765,000
CNBC
Avg. viewers pre-Olympics: 34,000
Avg. viewers for Olympics: 602,000
MSNBC
Avg. viewers pre-Olympics: 163,000
Avg. viewers for Olympics: 512,000
Bravo
Avg. viewers pre-Olympics: 137,000
Avg. viewers for Olympics: 441,000
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Source: Nielsen Media Research
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