TiVo Names Former NBC Exec as President

TiVo Inc., which makes a video recorder that can pause and replay live television programs, named former NBC Executive Vice President Martin Yudkovitz its president.

Yudkovitz has resigned his position at General Electric Co.’s NBC network, where he had served for about 20 years, helping to create the CNBC and MSNBC cable networks and NBC’s MSNBC.com Internet site.

As president, Yudkovitz will be responsible for helping arrange TiVo service through partnerships with satellite, cable and advertising companies.

He replaces Morgan Guenther, who resigned in January after three years at the company.