Ad onslaught

I’m glad someone finally addressed the newest scam theater owners have been forcing on their patrons: on-screen advertising (“Attack of the 40-foot ads,” Nov. 17). Last week my wife and I went to see the new Harry Potter movie.

We arrived at the theater 15 minutes early. We were subjected to the annoying slide show of local merchant ads mixed in with “trivia” questions. Then the theater delayed dimming the lights at the appointed show time and we had to sit through another 10 minutes of the ads.

When the lights finally dimmed, all of us in the theater thought the upcoming trailers would start then. Wrong! Another 10 minutes of full-blown 30- and 60-second commercials followed on the giant screen before the actual trailers began. That’s 35 minutes of ads and commercials we had to sit through in order to have that “special theater experience”.

Next time my wife and I will have that “special theater experience” in our living room with a DVD player, and we’ll be saving time and money too!

Will Ray

Burbank

*

We are willing victims, first held up at the box office for an obscene amount of money, next assaulted by a noise level that could wake the dead and then subjected to endless ads and movie previews. And we are paying for this torture.

NO THANKS.

Frances Terrell Lippman

Los Angeles