Salton to License Westinghouse Brand
Salton Inc., the maker of George Foreman barbecue grills, bought the right to use Viacom Inc.’s Westinghouse brand name to spur sales of small kitchen appliances, fans and air purifiers.
The companies agreed to a six-year licensing contract; terms weren’t disclosed.
Salton, based in Lake Forest, Ill., also gets the brand’s Circle W trademark and its slogan “You can be sure ... if it’s a Westinghouse.” Salton plans to start selling a line of Westinghouse-brand vacuums.
Salton’s shares rose $1.21, or 6.3%, to $20.49. New York-based Viacom’s shares fell 15 cents to $50.50. Both trade on the NYSE.
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