This Editorial Rocks!

Movie Industry Shocked Over Studio’s Use of Fake Critic in Film Ads

Usual Suspects May Be Fired

Phony Sony Blurbs Tout Dumb New Movie--”The Animal”--And Others

“The Producing Team of ‘Big Daddy’ Has Delivered Another Winner--Dave Manning, Ridgefield Press”

Big Problem: No Such Person at That Little Paper

Unreal Dave Manning Gets Around, Skipped “Pearl Harbor” and “Shrek” but Really Liked Several Sony Pix and Actors

Industry Built On Make-Believe Amazed Anyone Would Do Such a Thing

Special Effects Spill Into Promotion

“Outrageous”--Broadcast Film Critics Assn.

“Something you never do”--Revolution Studios, a Sony Partner

“Unethical”--Editor, Ridgefield Press

“We are ... amazed ... this company has not ... apologize(d)”--Same Editor

“Sony Says It Will Take Action Over Fake Critic”--Los Angeles Times

“It’s embarrassing and it’s wrong”--Sony Spokeswoman

Many Critics Report Blurb Inflation Actually Rare; Studios May Fear Retribution

“In general, I can’t complain about misquotations”--Roger Ebert, Chicago Sun-Times

“Some studio publicists ... expert ... with ... ellipses ....”--Gene Shalit, Today Show

Weekend Grosses Indicate U.S. Disagrees With Manning; “Animal” Finishes Third

Is Fake Critic a Fake Controversy in Cheap Bid for Real Publicity Free?

Many Spinoffs Possible: Biography Channel Chronicles the Manning Life That Wasn’t, Lifetime Imagines the Women in Fictitious Critic’s Life, E! Details Manning’s Hypothetical Descent Into Drugs and Booze, Manning Workout Video to Shed Pounds Invisibly, The Talking Dave Manning Critic Doll (“A Movie Critic for the Ages,” “Best Blurb I’ve Said All Week”), AOL-Time-Warner-CNN Bids for Manning’s Name Too, Springer Says Dave’s a She

That’s entertainment. Next summer: Dave Manning II.