ValueClick Finalizes Merger With Z Media
ValueClick Inc. in Westlake Village said it has completed its merger with Z Media Inc., which was announced in December.
Z Media provides e-mail subscribers who have demonstrated an interest in certain topics to related advertisers and direct marketers.
“The completion of this transaction helps solidify ValueClick’s place as the leader in the pay-for-results advertising space,†Chairman and Chief Executive Jim Zarley said. “The merger with Z Media rounds out our arsenal of performance-based products and services by providing our clients with a cost-effective way to build a highly targeted e-mail database.â€
Under the terms of the merger, shareholders of Z Media received about 2.7 million shares of ValueClick common stock. The merger will be accounted for as a pooling of interests.
ValueClick provides Internet advertising for advertisers and Web publishers.
