Company to Help Create ‘Smart’ Online Displays
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Pacific Softworks in Newbury Park has entered into an agreement with HMG Worldwide Inc. to create “smart” displays using Pacific Softworks’ Internet and Web technology.
HMG designs in-store marketing and merchandising fixture and display systems. The agreement will allow HMG to offer Internet-enabled displays and fixtures that will allow its customers to manage and monitor their products online and communicate with consumers at the point of sale.
“Pacific Softworks has the technological capability to create a new class of in-store ‘smart’ displays,” said Glenn Russell, Pacific Softworks chairman and chief executive. “We will provide the development and design for the Internet and Web capabilities. HMG will focus on the sales, marketing and manufacturing of the displays.”
HMG’s national and multinational customers include Procter & Gamble, Wal-Mart and Sara Lee.
The HMG agreement requires that Pacific Softworks products be incorporated into all HMG “Internet smart” displays, with sales to begin in the first quarter of 2000.
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