Internet Company Is Serving Up Digital Coffee Break Alternative

By KAREN KAPLAN

Sept. 13, 1999 12 AM PT

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WireBreak Entertainment is launching its Web site today with four interactive shows aimed at 18- to 34-year-olds. The shows are meant to be consumed in small doses--a few minutes at a time--as a digital alternative to a coffee break, said WireBreak Chairman and CEO David Wertheimer.

The shows range from a news-inspired feature to the adventures of a Venice drifter to a women’s talk show. Some shows will present new episodes every day, while others will be refreshed every few weeks, said Wertheimer, the former president of Paramount Digital Entertainment.

Venice-based WireBreak’s online network will launch with Compaq Computer, Gillette and Showtime as charter sponsors, Wertheimer said.

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Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.