ADVERTISING & MARKETING : Notes

* A group of influential advertisers unhappy with the state of prime-time television announced scholarship programs at New York University and USC on Thursday to encourage development of family-oriented shows.

Johnson & Johnson, Procter & Gamble, IBM, Sears Roebuck and others in the Family Friendly Programming Forum said the annual scholarship money--$12,000 for NYU and $10,000 for USC--is earmarked for students working on family-oriented TV projects.