MONEY SAVVY WEEKEND : It’s the Convenience

People who shop over the Internet tend to be attracted by convenience rather than any price breaks, according to a survey by consulting firm Mitchell Madison Group. In a survey of more than 1,200 Internet users, the group found that those who buy online are pressed for time and aren’t the kind to shop just for fun. Internet users who are considering online shopping but haven’t yet done it like the idea of saving time, but they are concerned about getting a good price. The survey found that among those least likely to shop online are people who say it is not as satisfying an experience as shopping in a store or mall. Such shoppers also tend to spend less time online than people who currently buy over the Internet.