Diversity Survey

A survey sponsored by Procter & Gamble Co. and the Washington-based American Advertising Federation asks ad agencies about the diversity of their work forces, hiring practices, multicultural marketing efforts and spending on ads targeted at ethnic audiences. Marjorie Valin, spokeswoman for the federation, said it is the first survey of its kind she is aware of. A committee headed by Robert Wehling, P&G;’s global marketing officer, hopes to use the results as a basis to recommend strategies for improving multicultural advertising.