Auction Short of Bids

On the Internet, if you build it, they don’t necessarily come. Just ask Laguna Hills-based Rbid.com.

Earlier this month, the online store expanded a promotion targeted at users of its online auction to include customers of the company’s other offerings.

Apparently the lure of a $50,000 prize hasn’t attracted many takers at the auction.

On Friday, Rbid, which is traded over the counter, had all of 16 items for sale on its auction, and no bidders for any of them.

The company announced the giveaway in April to promote the May launch of its auction site. At the time, the company said it would give away a total of $60,000 to two lucky winners on June 30.

Now, the company is opening up the promotion to people who use any of its services, such as e-mail and Internet access, or buy anything from its online store. They have also extended the promotion to Sept. 6.

The company’ stock closed unchanged at $5.63 on Friday. The company has a market capitalization of $40.5 million.