Active Research, Lycos in E-Commerce Pact
San Francisco-based Active Research Inc. today will announce that Internet portal Lycos Inc. will use its guides to help users make purchase decisions on everything from DVD players and digital cameras to pets and air purifiers.
Active Research creates database-driven guides that make recommendations to customers based on what they have said is important to them in a given product.
The company also uses the preferences expressed by people using their guides for marketing research and sells that information to manufacturers.
Separately, Lycos today is expected to unveil free software that lets people search the Internet without leaving the Web site they’re looking at.
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