Candidates Make Final, Frantic Blitz Before Vote
Entreating voters by television screen and radio and from the pulpit, California’s major candidates for office stormed the state Sunday and headed into a final day of campaigning for the election that will dictate the balance of political power here into the next century.
The gubernatorial and U.S. Senate candidates threw millions of dollars in advertisements onto the state’s airwaves, hoping to entice late-deciding voters their way. That was crucially important for Republican gubernatorial candidate Dan Lungren, an acknowledged underdog, and for Democratic Sen. Barbara Boxer and her GOP opponent, Matt Fong, who were locked in a tighter race.
Ahead in all polling, Democratic gubernatorial nominee Gray Davis was confident but not overly so, and proved it by launching a staggering $1 million of television ads Sunday and today.
Lungren took advantage of a $400,000 grant from the Republican National Committee to try to match Davis in the Los Angeles area, the state’s biggest media market and home to nearly half of the voters on election day.
All but Fong publicly sought divine intervention, making the traditional tours to churches to try to attract captive parishioners. Fong also attended, albeit privately.
Davis, making his traditional Sunday-before-election-day stop at First AME Church in Los Angeles with the rest of the Democratic ticket, vowed to be a “healer, not a dividerâ€--and then proceeded to reel off his own set of wedge issues aimed at peeling moderate Republican and independent voters from Lungren.
Lungren, in a switch for a Republican, spent part of the day preaching at a small South Los Angeles church, where he vowed to bring the state’s schools back to preeminence for children of all races. “Nobody left behind,†he insisted.
Boxer lobbied African Americans and labor members--two of her most dependable groups of supporters--as she and Fong wrestled to define each other as too extreme for the state’s huge block of moderate voters.
The stops, colorful and heartfelt as they were, were only the backdrop to the major candidate business of the day, getting their message out over the airwaves while encouraging volunteers to build enthusiasm among their partisans.
Political activists from around the nation were watching the California contests not only for the array of candidates and initiatives on the ballot, but also for the impact the election will have from Sacramento to Washington. The next governor will pass judgment on a new redistricting plan drawn up by the Democrat-controlled Legislature, which could--if Davis is elected--lock in Democratic control of the Legislature and the state’s congressional delegation.
And the next senator, whether Fong or Boxer, could well sit in judgment of President Clinton if the GOP-dominated House of Representatives votes to impeach the chief executive.
Davis’ huge advertising buy represented as much money as is commonly spent in a week’s time --all of it concentrated into two days. With a firm hold on Democratic voters, he hoped to use his final two ads to reach across the ideological divide to independent and Republican voters.
In one, he tells voters that education is his top priority and vows to protect the environment and keep assault weapons off the streets--all major issues to so-called swing voters. He also reiterates his support for the death penalty.
In a second commercial, he more explicitly contrasts himself with Lungren on the issues of abortion, education, environment and assault weapons.
Lungren Pins Hopes on Ads
Lungren, for his part, also hinged his chances for victory on two television ads, which are notable for their virtual omission of the death penalty and crime, the hallmarks until now of Lungren’s much-criticized campaign strategy.
Returning to a more Reaganesque approach he offered earlier in the campaign, Lungren skipped lightly over policy details in one ad, though he mentioned issues most important to voters. “I want all children to believe in themselves and in their future in California,†he said, adding--without explaining how--that he would improve schools, fight for safer streets and good jobs, and lessen taxation.
While that ad resounded with traditional Republican themes, Lungren’s second ad accused Davis and “union bosses and trial lawyers†of conspiring to “buy†the governor’s office for their own ends.
The Senate commercials for both sides were more overt efforts to portray the opponent as rash and unrepresentative of California.
Fong launched one ad that characterizes him as a family man who “believes every Californian should have the opportunity to realize their American Dreamâ€--a subtle appeal to the state’s mostly Democratic minorities.
Another uses clippings of newspaper ads and endorsements to forward a message that Boxer is too liberal for California voters. And a third, running in the Bay Area where Fong hopes to undercut Boxer among Asian American voters, features Fong’s mother, Democratic former Secretary of State March Fong Eu.
For her part, Boxer was running three advertisements, two of them statewide attacks on Fong’s positions on abortion, gun control and the environment--precisely the mix that vaulted her into the lead in recent polls. Another ad running in Fresno and Chico gibed at Fong’s support for a single-rate flat tax.
A Traditional Final Weekend
Television and radio ads will reach millions of voters by election day, but still the candidates hewed to the handshaking and gladhandling traditions of the weekend before the election.
Lungren, who has spent much of the last week in minority neighborhoods seeking to broaden his party’s reach, traveled to Mt. Zion Missionary Baptist Church, where the GOP-leaning pastor, E.V. Hill, offered his endorsement. Lungren spent his pulpit time emphasizing the importance of education in lifting up poor communities.
“If there’s one thing I want to do if I’m elected governor . . . it is to say that every child of God in California, no matter who he is or who she is, no matter what their color is . . . they’re going to have equal chance in education,†he said.
Later, he said he understood the long odds involved in advancing the Republican cause in minority communities. “But I think if we don’t start showing up,†he said, “we’re never going to do anything.†Lungren ended the day at a rally in Bakersfield.
Davis’--and the Democratic ticket’s--appearance at First AME was entirely traditional. As the candidate noted, he paid his first pre-election visit to the church 25 years ago as an aide to then-mayoral candidate Tom Bradley.
Pledging to end the “eight-year era of wedge-issue politicsâ€--by which he meant Gov. Pete Wilson’s administration--he added:
“I believe in reaching for the best in people, not the worst in people. I believe it’s time for a healer, not a divider.â€
Boxer, in her appearance at First AME, exhorted the crowd to turn out to vote, a theme she returned to at a second stop, the Second Baptist Church in Highland Park.
“I want to go back to Washington to legislate, not investigate; to legislate, not interrogate; to legislate, not humiliate,†she said, in a clear reference to the inquiries into President Clinton’s affair with a former White House intern.
Later, she spoke to labor union members in El Monte and Lakewood, where she tried to link Fong with House Speaker Newt Gingrich and Wilson.
“While I was campaigning with Hillary Clinton, he was campaigning with Pete Wilson,†Boxer said. “We just see life very differently.â€
Fong closed out the last weekend of his campaign at gatherings in conservative pockets of Los Angeles County, where he beseeched the faithful to vote.
“We’ve got the momentum, we’re going to win, but it’s going to be close,†he said.
Today, the candidates will stump for votes for the last full day. Republicans Fong and Lungren were scheduled to link up for a series of rallies around the state, while Democrats Davis, Boxer and incumbent U.S. Senator Dianne Feinstein were to do the same.
*
Times staff writers Tony Perry and Amy Pyle contributed to this story.
* CHEERS FOR CLINTON
President Clinton urged cheering black churchgoers in Baltimore to go to the polls. A16
Get the L.A. Times Politics newsletter
Deeply reported insights into legislation, politics and policy from Sacramento, Washington and beyond. In your inbox three times per week.
You may occasionally receive promotional content from the Los Angeles Times.
