Spotlight: For Sega, Now’s Not Too Soon to Spend Big Bucks

Sega Enterprises Ltd.’s Redwood City-based U.S. video game unit said it will spend $100 million in North America to promote its Dreamcast video game console even though it won’t be released until 1999. Dreamcast is the 128-bit home video game machine developed in cooperation with Microsoft and others. Sega is betting Dreamcast, which gives users access to the Internet, will challenge Sony’s PlayStation and Nintendo’s Nintendo 64 in the $15-billion video game market.