Ad Ratings
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Kleenix Huggies ran 47 commercials on daytime broadcast TV during the week ended June 14, making it the biggest daytime advertiser. The top 10 daytime advertisers that week:
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Brand/Product Household rating* Ads shown Kleenex Huggies diapers 148.1 47 Kleenex Cottonelle tissue 132.7 32 Sears department stores 122.0 32 Downy Ultra fabric softener 119.6 33 Palmolive detergent 110.2 24 Johnson &Johnson; Band-Aids 90.1 21 Snuggle fabric softener 90.1 21 Woolite carpert cleaner 86.8 20 Ball Park lunch meat 82.6 22 Wendy’s fast food 81.1 22
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*Each rating point represents 980,000 TV homes.
Source: Nielsen Media Research, Monitor-Plus service
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