Travel Agents vs. the Internet

Although the Internet isn’t beating agents as an information source for most travelers, it is making inroads. Percent who prefer one or the other for...

Reservations

Travel agents: 62%

Internet: 17

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Prices

Travel agents: 58%

Internet: 23

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Types of vacations

Travel agents: 57%

Internet: 24

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Schedules

Travel agents: 53%

Internet: 27

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Where to go

Travel agents: 50%

Internet: 27

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Things to do

Travel agents: 43%

Internet: 31

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Maps

Travel agents: 44%

Internet: 30

Source: Travel Industry Assn. of America survey of 1,200 U.S. adults.