And the Winner Is ...
* Advertiser: Pella Windows
* Agency: Young & Rubicam, New York
* Producer: Coppos Films, Los Angeles
* The Ad: In this sendup of “A Streetcar Named Desire,” the Marlon Brando character elopes with a woman who climbs out of a Pella (it rhymes with Stella) window.
* Trivia: Actor Billy Jayne, a regular on the old Fox TV series “Parker Lewis Can’t Lose,” plays the Brando character.
* Advertiser: Hallmark
* Agency: Leo Burnett, Chicago
* Producer: Lieberman Productions, Los Angeles
* The Ad: A working mother arrives home late to find a busy dad on the phone and the house in shambles. When she puts off laundry and dishes to read her sons a bedtime story, they give her a thank-you card also signed by Dad.
* Trivia: Earlier scripts had Dad sleeping on a couch or watching football when Mom arrived, but it was changed so the ad wouldn’t offend fathers.
* Advertiser: AT&T;
* Agency: Young & Rubicam, New York
* Producer: Gartner, Los Angeles
* The Ad: After an anxious mother deposits her daughter at college with a phone card, the daughter uses the card to call her mother and reassure her.
* Trivia: Bruins will recognize the campus as UCLA. But the cozy dorm room is a set.
Advertiser: American Express
* Agency: Ogilvy & Mather, New York
* Producer: Propaganda Films, Los Angeles
* The Ad: A man’s romantic fantasy is shattered when a store clerk yanks a virtual reality device from him, because the man, a Visa card user, is over his credit limit.
* Trivia: The spot is one in a series of Visa-bashing ads that helped actor Raymond O’Connor, the hapless Visa user, land a role in the film “My Giant.”
* Advertiser: Apple Computer
* Agency: TBWA Chiat/Day, Los Angeles
* Producer: None
* The Ad: Newsreel-style clips of artists, entrepreneurs, political leaders and inventors appear as actor Richard Dreyfuss recites an ode to “the crazy ones.”
* Trivia: Apple co-founder Steve Jobs has often referred to Mohandas Gandhi, the Indian leader pictured in the commercial, as his hero.
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Which of the nominees gets your vote? Let us know by sending you comments to [email protected], or by calling us at (213) 237-3341. Please include your full name, phone number and city of residence.
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