Allied Domecq, Beck’s to Stop Running Ads
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In separate settlements with the U.S. Federal Trade Commission, Allied Domecq of Britain, maker of the premixed Kahlua White Russian cocktail, and Germany’s Beck & Co. agreed to stop running misleading advertisements. In the case of Beck’s beer, the FTC took issue with an ad showing young people drinking on a sailboat. Advertisements for Kahlua White Russian falsely billed the product as a low-alcohol beverage, the FTC said. The FTC also requested information from the biggest makers of alcoholic beverages about their efforts to curb alcohol advertising that targets underage drinkers. Companies asked to provide information are: Anheuser-Busch Cos., Philip Morris Cos.’s Miller Brewing, Adolph Coors Co., Stroh Brewery Co., Seagram Co., Diageo and Bacardi Corp.
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