Auto-By-Tel’s Name Is Given Cyber Persona

Internet auto buying service Auto-By-Tel Corp. has changed its name to get more in line with being online.

The new moniker: autobytel.com inc.

And yes, they really do mean to have it all in lower case.

It’s part of the trend by Internet-based businesses to have their names match their Web site addresses to make it easier for potential customers.

The name change coincides with a major revamp of autobytel.com’s Web site as the company pushes plans to expand its offerings, says Mark Lorimer, president and chief executive.

In addition to car-buying services--including price quotes from local dealers and access to financing and insurance information and sources--the new site has links to such information sources as car reviews, news articles, factory brochures and specification lists.