Leo Burnett Wins Pharmavite Herbs Account
Mission Hills-based Pharmavite Corp., which makes Nature Made vitamins, has selected Chicago-based Leo Burnett Co. to handle national advertising for the company’s line of herbs. Earlier this year, Pharmavite awarded its vitamin-line account to Burnett. Pharmavite’s herb line includes products like echinacea, St. John’s wort, ginseng, garlic and ginkgo. The company did not report the dollar value of the account.