Spotlight: South Coast Plaza Gets Its Credit
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They are the most renowned shopping destinations in the nation: Madison Avenue, Rodeo Drive, Palm Beach and . . . Costa Mesa? You bet, Costa Mesa--home to South Coast Plaza, one of the most successful shopping malls in the country. Starting next month, the retail center will be one of eight shopping meccas featured in a national advertising campaign by Visa USA. South Coast Plaza was chosen not only because of its upscale image, but also because of its high level of tourist traffic, mall executives said.
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