TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in that period of day, though profitability can fluctuate based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 6.6

Season to date: 6.7

*

ABC

Last week: 3.6

Season to date: 5.3

*

Fox

Last week: 3.4

Season to date: 5.3

*

CBS

Last week: 3.1

Season to date: 4.3

*

UPN

Last week: 1.6

Season to date: 1.9

*

WB

Last week: 1.1

Season to date: 1.3

EARLY MORNING

Ratings for adults 25-54

*--*

Network This week Season to date NBC (Today) 2.3 2.6 ABC (Good Morning) 1.8 1.9 CBS (This Morning) 1.0 1.0

*--*

Size of group: 114,810,000

DAYTIME

Ratings for women 18-49

*--*

Network This week Season to date ABC 2.7 2.9 CBS 2.4 2.6 NBC 2.3 2.4

*--*

Size of group: 62,370,000

LATE NIGHT

Ratings for adults 18-49

*--*

Network This week Season to date NBC (Leno) 2.4 2.7 CBS (Letterman) 2.2 2.1 ABC (Nightline / 1.5 1.6 Politically Incorrect)

*--*

Size of group: 123,150,000

SATURDAY MORNING

*--*

Network This week Season to date Fox 3.7 4.9 ABC 2.6 2.7 WB 1.6 1.7 CBS 0.9 1.4

*--*

Size of group: 38,890,000

Note: Each rating point equals 1% of group