James Bishop; Food Industry Executive, Promoter

James Bishop, 86, food industry executive who helped introduce a popular spaghetti sauce. A resident of Pasadena for much of his life, Bishop was a co-founder of Baker-Crawford-Bishop, a Southern California food brokerage operation. The company merged several times, changing its name to Crown/BBK, and eventually to today’s Advantage Crown. Bishop was president of the brokerage from 1970 to 1974 and chairman of the board from 1974 until his retirement in 1978. During his 45-year career, Bishop introduced Ragu Spaghetti Sauce, the pioneering liquid diet food Metrecal and Lysol cleaning spray. He was known for his pioneering work in grocery shelf layout and sales promotion and marketing concepts. He was president of the Vernon Rotary in the early 1970s and served on the board of Rotary International. On Thursday in Pasadena.