Q & A

For 20 years, Pyro Spectaculars in Rialto has orchestrated the Rose Bowl’s annual Fourth of July fireworks extravaganza. The 90-year-old company--which will also illuminate the skies over Atlanta ‘96--is run by Jim Souza, a fourth-generation pyrotechnist.

How many fireworks do you set off at the Rose Bowl?

Over 1,000 shells. The show lasts 17 minutes.

How much does it cost?

Anywhere from $50,000 to $100,000.

What’s the most expensive shell?

The golden crown kamuro, a Japanese firework that opens up like a giant willow tree and comes down twinkling. It’s around $500.

Which do the crowd like best?

Ones with whistles and loud noises. And the golden crossette--it’s a shell we’ve built since my grandfather’s days.

How’s the hearing?

It’s excellent.