Nestle to Market New Coffee Drinks in L.A.
Nestle USA Inc., the Glendale-based subsidiary of the Swiss food giant, hopes to cash in on the popularity of prepared coffee drinks by offering six flavors of Nescafe iced coffee in cans.
The company said its beverage division will sell the cans in convenience stores, and will target 18- to 34-year-olds. Los Angeles will be one of the first markets where the drinks will be sold, along with San Francisco, San Diego, Sacramento, Portland, Ore., Philadelphia, Boston and Seattle.
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