COMPANY TOWN ANNEX

Columbia Records Starting a West Coast Label: The company said the new label--which is yet to be named--will be headed by the former Virgin Records team of Jeff Ayeroff and Jordan Harris and will be based at Sony Music’s Santa Monica complex. Ayeroff and Harris were co-chairmen of Virgin Records America through 1993. They will report to Don Ienner, chairman of Columbia Records Group. The staff of Columbia’s Chaos Records will be incorporated into the company.