Hansen Maps New Line--Equator
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ANAHEIM — Hansen Natural Corp. said Thursday that it is launching a new line of juice cocktails, lemonades and iced teas that will carry environmental, educational messages.
The new Equator line will be aimed at younger consumers. Cans will feature a map of the world and pictures of endangered animals.
Hansen, based in Anaheim, will distribute the new drink line in Southern California first.
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